SUMAYA AS MEDIA BLOG: Distribution of magazines

For this task i went to a newsagent where they have many magazines of all types placed on the shelves.The Music magazines like XXL are on the top shelf and all of the magazines are placed on top of one another. This news agent uses 'Merchandising Best sellers' which means that they put the best selling magazines in front of the others. In this photograph i have noticed that all the best features are places in the bottom left third of the magazine. This is because thats the part that the customers would see. For example. On the XXL magazine, theres 'Lil Wayne' the rapper being advertised there to draw the audience in.

On the top row where the music magazines are, The two that stood out to me is MOJO and XXL. so this could be because that is what sells the best in the shop. I have also noticed that they've been placed at the centre of the shelf, This could be because of the amount of competition that goes on between the institutions to keep their place on the shelves so that they are within first eye contact with the customers as people tend to look in the middle. What I have also noticed is that the MOJO magazine came with a free CD which would make people that are into their music want to buy the magazine. On Both the magazines, you can see their mastheads and branding clearly and they both have interesting cover pictures of people that would be interested in that genre of music.

Some other music magazines use various types of distribution methods. They have apps, Online magazines, various social network sites to read about things on etc.

NME methods