Case study Vibe magazine

Front cover

Image

in the front cover of this magazine there are three artists instead of one, so there is minimal text around them. All three of them are looking directly at the camera, engaging directly with the customers. Their facial expressions show seriousness which may imply that they're very serious about their careers.

convention of page layout

In this front cover, the mast head is positioned behind the artists head to show that they are more important to the magazine as they are the main attraction. There is a lot of space around the image; making it less cluttered and easier to read. All of the teasers are laid out on the bottom left corner of the magazine. Vibe would have done this on purpose because they know the positioning of the magazine on the shelves. That is where the customer would look first. There is a clear house style of yellow black and white. The yellow adds a pop of colour and coincidentally the word 'Pop' is written in yellow. This is very eye catching. Lastly there is a sky line which is laid out very neatly, giving it a professional look.

Language

The language used on the front cover appeals to the target audience, which is ages of 18 - 35, it uses words like 'Big Butt' which is what the audience would be interested in as it is mainly aimed at males.

Contents

Image

The image on this contents page is a highly sexualised. The woman takes up most of the page and she is wearing a swim suit type of clothing. Her legs are in the air and she has a seductive face on. This would attract the audience even more because the first page they turn to is the contents page and it is of a very attractive woman. this would make them want to buy the magazine.

Layout

The 'V' for vibe is still in the contents page which is reinforcing the branding but at the same time is not over powering of the model. She is still made the centre of attention.
The text is seseparatedetween the most interesting thing that is in the magazine. This could be what the customers are looking forward to see in the magazine and in this case it is 'Features' and 'Fashion'

Double Page Spread

Image

The image in the double page spread takes up the whole of the right page. Wiz Khalifa is wearing a yellow hat which follows the theme of the magazine. He has smoke coming out of his mouth and he is well known for smoking cannabis. He also has tattoos which is shown on his neck. This shows that he is fullfilling the hip hop rap look.

Layout

The layout of the page is organised as there are two columns of which both are equal width. The artists initials are in bold and bigger texts which is followed by the subheading of 'How high' This is going back to the known fact that wiz khalifa is known for smoking cannabis. This shows the audience that before even reading the article, they will know it has something to do with smoking weed. The texts used in the page are quite simple which follow the professional trend of the magazine. The artist is interesting enough for people to read so vibe know that they don't really have to go overboard with texts and fonts. From this you can tell that this is an RnB/ Hip-hop magazine aimed at mainly african american males between the ages of 18-35. They may aspire to be just like these artists and may want an insight into their lives and how they got to where they are in life.